the BLVD

We're seeking and discovering the best of food, fun, style, and beauty on the streets of cities around the globe. We're just starting out, but that doesn't mean we can't enjoy ourselves. We're mixing high and low, vintage and new, gourmet 5 courses and hole in the wall joints. We're living the good life now. 

DJ, Play That Song {the BLVD Playlist}

I made a realization a few years ago that if music is on, I’m moving.  Can’t control it, doesn’t matter where I am - if the beat is good, I’m moving along to it.  This playlist is in-keeping with that theme - some serious beats to work to and some awesome artists with new releases to check out.

So press play, DJ, and start moving to these (mostly) new jams.  I’ll be over here groovin’ with ya.


Look back at it. 😉 Good morning NYC.

Look back at it. 😉 Good morning NYC.

Summer Workday Wear





Hot town, summer in the city…

Summer is great and all, except when you’re walking to work (or when you’re waiting on a sweltering subway platform, or when you’re suddenly assaulted by body odor that is both impressive in strength and inescapable in reach…), but it can pose a tricky conundrum when putting together office outfits.  You want to be cool outside but able to stay warm inside (Arctic blast on the building AC anyone?), while also taking advantage of the fact that it is summer in your style.

My solution is the above outfit.  Cream jeans, a denim blazer to be thrown on indoors, and a black strappy top for the concrete heat.  I usually wear flats for my walk to the office and carry a spare pair of heels for when I arrive to work.  Nice thing about these patent smoking slippers is they are perfect for getting around in ease and comfort as well as looking polished and professional.

Last but not least, the backpack.  The backpack is apparently making a comeback and it is about time.  I see men in Manhattan all the time with sharp, quality backpacks, looking oh so refined but also COMFORTABLE.  Rushing from place to place with a heavy workbag that is stuffed with lunch containers, things for work, pouches of necessary items, and the like, all weighing you down on ONE SIDE is terrible for your back and usually painful to the favored shoulder, even if you manage to switch the bag from side to side as much as possible.  Enter the backpack.  After finding this super affordable vegan leather option (i.e. really smart marketing name for pleather) and entering a world where I can carry everything I need, not be unbalanced, and look fly (yes, I did just say fly) in most settings (backpack for the office, backpack on the weekend, backpack to dinner… backpack to da club), my life has changed.  

Photographed by James Chu.

Summer Workday Wear





Hot town, summer in the city…

Summer is great and all, except when you’re walking to work (or when you’re waiting on a sweltering subway platform, or when you’re suddenly assaulted by body odor that is both impressive in strength and inescapable in reach…), but it can pose a tricky conundrum when putting together office outfits.  You want to be cool outside but able to stay warm inside (Arctic blast on the building AC anyone?), while also taking advantage of the fact that it is summer in your style.

My solution is the above outfit.  Cream jeans, a denim blazer to be thrown on indoors, and a black strappy top for the concrete heat.  I usually wear flats for my walk to the office and carry a spare pair of heels for when I arrive to work.  Nice thing about these patent smoking slippers is they are perfect for getting around in ease and comfort as well as looking polished and professional.

Last but not least, the backpack.  The backpack is apparently making a comeback and it is about time.  I see men in Manhattan all the time with sharp, quality backpacks, looking oh so refined but also COMFORTABLE.  Rushing from place to place with a heavy workbag that is stuffed with lunch containers, things for work, pouches of necessary items, and the like, all weighing you down on ONE SIDE is terrible for your back and usually painful to the favored shoulder, even if you manage to switch the bag from side to side as much as possible.  Enter the backpack.  After finding this super affordable vegan leather option (i.e. really smart marketing name for pleather) and entering a world where I can carry everything I need, not be unbalanced, and look fly (yes, I did just say fly) in most settings (backpack for the office, backpack on the weekend, backpack to dinner… backpack to da club), my life has changed.  

The Lust List {Treat Yo’ Self… Or Someone Else}

Here at The BLVD, we are EXCELLENT gift givers (especially to ourselves).  But when the time comes to give to someone else…. you know it’s obviously a competition.  Win the present giving war with this week’s Lust List of too-cool accessories.  These items say “I thought about this,” and “Clearly, I’m really cool to have picked this out for you. Be thankful, not only for the gift, but because I’m friends with you.”  This is selflessness at its best.



The List

1.  Top of the list are these Frends headphones in Oil Slick.  They are so pretty, I just want to walk around Manhattan with these colorful domes on my ears.  They don’t even have to playing music.
 
2.  Next is the Triple C dual power bank; an external battery that can charge two devices at once, including tablets, mobile devices, iPods, speakers and more.  The simple design and handcrafted wood exterior is so modern and, dare I say, debonair?  

3.  Then we have these iridescent leather pouches from Etienne Aigner.  For the gal on the go, pouches are a life saver: they easily organize all your things so when you’re switching between bags (work bag to gym bag to evening bag to weekend backpack) you know you always have what you need and aren’t frantically digging through all the loose items at the bottom of your Mary Poppins-esque satchel searching for your business card holder, roll-on fragrance, or bottle of Advil.  Believe me.  Pouches.

4.  Lastly, we have a gem of a gift (har har har).  This ban.do portable speaker plugs into the headphone jack of your phone, iPod, or laptop for a Beyonce break wherever you are.  The speaker can play continuously for up to 12 hrs so the party never has to end (or can at least last the whole night).  And, does it even need to be said, the bright pink diamond design screams “first apartment housewarming gift.”  That and a bottle of wine. 

Night Out Transition {Do More With Less}





 Mama lovessss a good pair of flares.  If you caught my Canadian Tuxedo post, you’ll remember that these are the same jeans I wore for a cool, 70s denim-on-denim look.  Having versatile pieces in my closet is one of my favorite ways to save money.  Before I even buy an item, I think about the pieces I already have and how many outfits I can create with it.  If a piece doesn’t go with the rest of my closet and I can see it becoming a too-little used purchase, it’s not worth picking up.  Which is exactly why I love  simple items with levels of interest.  A dark wash jean is already more formal than a faded, ripped-up pair. But add the contrast seaming, bell-bottoms and high-waist, and you have a pair of pants that make a statement on their own and can be styled for many different events.

I dressed up these with a simple black top and this gorgeous brass minaudière.  It’s a piece of jewelry in and of itself and gives the look the dash of glamour it needed for a nighttime dinner with friends.  

HOMEWORK
This week, try repurposing one of your own pieces that usually has a specific fashion home in your life.  Maybe one of your office blazers actually looks really chic worn with a sundress for brunch, or your usual going-out satin pants can be dialed down with a flowy top for work.  The more creative you can get with what you already own, the less pieces you need without ever skimping on style.

Photographed by James Chu. 

And It’s Not Even My Birthday {Funfetti Cake Batter Popcorn}


Today is the very last day of July, which means it’s also the very last day of my birth month and allllmost the very first day of my sister’s birth month. And it’s Harry Potter’s birthday. Which obviously means that there have been birthday celebrations going on for basically the whole summer, and they’re not stopping anytime soon. (Cue Rihanna. “Cake, cake, cake, cake….”) 

I relish in birthdays. Birthdays, birthday weeks, birthday months… I fully support the dragging out of celebrations. They’re like little holidays all devoted to you or someone you love! I started thinking that I hadn’t done a single birthday related post, and that made me a little sad. Then started thinking about the fact that I hadn’t done a single funfetti-related recipe, which made me even more sad. This all made me think of wanting to combine some salty snack with my love of all things funfetti, and this popcorn was born! It’s so festive and perfect for birthdays or any celebration when you want a little sprinkle of fun with your snacks. I bet you can’t eat just one handful. 






Ingredients

Makes about 8 cups, or 5 generous servings 

4 Tablespoons of unpopped popcorn kernels or 2 Bags of Regular Popcorn 

1 Cup of White Chocolate Chips 

1 Cup of White Cake Mix

1/4 Cup of Vegetable Oil

Rainbow Sprinkles

Directions

  1. Pop popcorn and separate all unpopped kernels from the mix. 
  2. In a double boiler melt down the chocolate chips while stirring. You can also use a microwave, zapping for 30 second at each go and mixing continuously until fully melted.
  3. Add half of the vegetable oil and all of the cake mix. If it’s too clumpy and thick, add a little more oil until it’s a smoother consistency. 
  4. Drizzle half of the mixture over the popcorn and shake out sprinkles over the popcorn. Mix together using a large spoon or clean hands.
  5. Spread the popcorn on a cookie sheet lined with wax paper and sprinkle on rainbow sprinkles to your heart’s desire. 
  6. Allow to dry, this may take an hour or two depending on the humidity in your house. I found that a small fan helped it to dry a little bit more, but that this snack was going to be a fun mess to eat no matter how long I left it out. 

The $$$ Breakdown:

Ingredient cost: Less than $10 with supplies left over. Tip: Buy the unpopped kernels of popcorn and airpop yourself - healthier and you’ll have tons of popcorn to make for future snacks. 

The cherry on top is that it was our Twitterversary last week! Hooray for more celebrations. Follow us on Twitter and Instagram below!



Manic Mondays {Chipotle Chicken and Green Chili Bake}


I can say with a certainty that Mondays are not my favorite day of the week. Even with the occasional three day weekend potential they hold, they just can’t seem to redeem themselves. We all could use a little extra help on Mondays, (see our Monday Moodbooster posts for a weekly kick in the pants) and an easy and budget friendly dinner doesn’t hurt when you’re recovering from a birthday weekend. (I currently am.)

This recipe came about last night because I was craving Mexican flavors, and my boyfriend Nick wanted something a little more substantial than my initial taco salad plan. I attempted to combine my hopes of keeping it somewhat healthy while creating something that would fill the infinite void that Nick calls his stomach.



This recipe is easy, super filling, and easy on the wallet. The best part is that after you make the chicken, it’s really just all about layering and popping the whole thing in the oven. You can tweak the ingredients to make it a little more healthy - less cheese, black beans instead of refried - or to make it simpler - use salsa instead of making your own chipotle tomato sauce. No matter what, everyone will leave filling full (both wallets and stomachs) and a little happier, even if it was a Monday. 

The $$$ Breakdown:

Total Cost of Groceries: $37.00, with lots of groceries left over for other meals! Score!

Cost Per Serving, based on amount of groceries used for single recipe: Approximately $4.00.

Ingredients

Serves 4, or enough for 3 if you have one very hungry boyfriend…

  • 4 Chicken Thighs
  • 5 Canned Chipotle Peppers
  • 8 Small Whole Wheat Tortillas
  • 1 1/2 Cups Pepperjack Cheese or Cojita Cheese if available
  • 1 Can Refried Beans or Black Beans
  • 4 Juicy Tomatoes
  • 2 Large Cloves of Garlic
  • 1/4 Large Purple Onion
  • 1 Lime
  • 2 Cans of Whole Green Chiles
  • Hot Sauce & Fresh Cilantro, to taste. I like to slather this and everything with Frank’s Hot Sauce.

Directions

  1. Finely dice tomatoes, garlic, onion, and chipotle peppers. Sweat garlic and onion over medium high heat until translucent and aromatic. Add half of the chipotle peppers to the onion and garlic.
  2. After chipotle peppers are incorporated with the onion and garlic, add chopped tomatoes, the juice of 1 lime, and lightly salt and pepper mixture. After 2 minutes on medium high heat, lower to a simmer and cover.
  3. While sauce is simmering, preheat oven to 350 degrees, and season chicken thighs with salt, pepper, and remaining chopped chipotle peppers. Feel free to add other spices like chili powder and cumin - it adds flavor without upping the calories! When oven is ready, put chicken on the upper rack in the center of the oven. Bake for half an hour or until the chicken is cooked through and there is no pink when you cut into it. 
  4. Shred cheese, and take the green chilis out of their cans. Make one slice down the side of each chili without cutting all the way through so that they lay flat. Set aside. 
  5. Remove chicken from oven and remove skin if you’d like a healthy option (but seriously, this is some of the best stuff). Take two forks and pull meat from the bone and shred. Set aside. 
  6. Cut whole wheat tortillas in half or quarters. If you’d like to do no carb you can omit the tortillas and just use the green chilies as your tortilla layer.
  7. Begin layering all ingredients into a casserole dish or baking pan. Add one layer of tortillas, followed by beans, then layers of green chiles laid flat, cheese, chicken, and tomato sauce. Continue until the dish is full.  Top with and extra layer of tortilla, tomato, and cheese. 
  8. Place dish into oven at 350 and bake until cheese is melted and browned. I used my broiler at the end to get a little color on the top. Remove from the oven and let cook. Slice and serve with some veggies - a salad with lime vinaigrette was our greenery of choice, but half an avocado filled with chopped tomatoes and topped with salt and lime could work too!

Don’t forget to follow us on Instagram and Twitter for everyday inspiration on a budget and our clever musings (if we do say so ourselves)…

Monday Moodboosters {The Sum of Its Parts…}


Keeping you going throughout your Monday madness with our favorite clicks, bits, and tips to kick off the week. 

Sometimes we’re told to not ask questions, to sit quietly and just consume, accept or disregard. But that kind of goes against our nature. Gloria and I like to ask questions (“Where’d you get that bag?” “Where’s that food from?”), and today, the Monday Mooboster is dedicated to just that - questioning, dissecting, breaking down, and understanding.

Lauren’s Picks: 



If you’re into food and like to salivate over Yelp pictures of the finest restaurants in the US, you’ve probably heard of Alinea (their Yelp page has almost 2000 photos). It’s been awarded Michelin stars since 2011, and has garnered the coveted three star rating - a feat only 10 restaurants in all of the US have managed this year. On top of those stellar accolades, Alinea has been consistantly ranked among the 50 best restaurants in the entire world and has been ranked as the numero uno resto in North America twice. If they were an evil villain their means to take over the world would be edible helium-filled balloons and liquid nitrogen. Fittingly, a seat at an Alinea dinner costs a pretty penny - upwards of $200 dollars depending on the night and your party size, but don’t worry - you can now cook like Grant Achatz at home, sort of. 

Alinea has released ebooks detailing their amazing dishes and how to make them. The recipes are not adapted to be prepared in a home kitchen, but this way you get to see exactly how they’re made, exactly what ingredients go into each dish. The best part about ebook aside from the beautiful photographs and recipes is the price. You can pay what you wish for the book, and if enough of the books end up selling then Alinea will continue offering the ebooks for purchase. Get on it here: https://store.nextrestaurant.com/#/



Monday Moodbooster number dos this week is a little segment on Vogue.com that I’ve recently become obsessed with called 73 Questions With… Where an interviewer shoots off quick packed questions with different celebrities. Questions range from favorite films to the best surprise they’ve ever gotten. Although it’s a tad scripted, it’s fun and fast - an easy-to-watch interview when you need a break from your workload, and it’s totally free. For a quickfire sit down with my current #WCW, Olivia Munn, watch the segment below. See what makes up Blake Lively and Sara Jessica Parker in 73 questions in other segments from this season.  

Beach Set {Stand Out}


It’s supposed to be a beautiful weekend in New York which of course means pool days and beach getaways.  But don’t think high temps and sand has to be the end of your killer summer style.  In fact, it’s a great opportunity to showcase it in a different way!  So, here are my picks for a stand-out day at the beach or hanging poolside.  Enjoy!

1. THE SUIT - J.Crew
Personally, I feel more comfortable in a one-piece or tankini.  I never have to worry about a teen-movie-mishap occurring (wave got your top?), I can eat whatever I want (my food baby can grow to quite impressive rotundness), and what is it with all the bikini bottoms being “cheeky”?  Sorry, but I like my cheeks covered while I’m playing beach volleyball thank-you-very-much.  This one-piece is classic with its halter design and gorgeous blue seersucker, AND will cover your a$$ets no matter how much summer fun you’re having.

2.  THE SANDALS - MIA white gladiators via TJ Maxx (similar here)
A white gladiator sandal with gold accents is the perfect shoe if you’re looking for something that’s practical and fashionable.  With a zipper closure, it’s easy to take on and off but has a lot more going on than a plain flip flop.  These can go from the beach to the boardwalk to the tiki bar.

3. THE SUNNIES - White (similar and possibly nicer here)
I like the Jackie O coolness of a simple pair of white sunglasses.  These were $3 at gift shop and they look just like Ray Bans,what whattt.

4. THE SHADE - Straw Fedora (similar here)
Pretty self-explanatory.  Keep that face in shade girl (say no to sun damage!).

5. THE TOWEL - Life Is Good Sun Sea You Me oversized towel
If the towel isn’t oversized, the towel isn’t mine.  Nothing’s worse at the beach than trying to stay cool and away from the scorching sand on a too-small towel.  This one is super roomy, super soft, and with its bright colors and cute saying, it’s one I enjoy laying out on.

6. THE SPF - Coppertone oil free SPF 30

7. THE BAG - Embellished straw bag (similar but without embellishment here)
It’s pure luck that I have this colorful straw bag. Don’t know where it’s from, don’t know how old it is, I nicked it from my sister when she was getting rid of it (one woman’s donation is another woman’s treasure).

Monday Moodboosters {Bleachers and Boxes}

Booo, it’s Monday.  But we wouldn’t let a little ole thing like a day of the week get us down so this week’s moodboosters feature an 80s rom-com-worthy album (top down, cruising to the beach with your sweetheart), and artistic flourishes to personalize your space (endless scrolling and pinning awaits).   Mhhmmmm is all we can say. 

Gloria’s Picks

Numero Uno:

This week, I’m hooked on Bleachers’ debut album.  The band, a side project of Fun’s Jack Antonoff (also know as one-half of the cutest NYC couple being Lena Dunham’s boyfriend and designer Rachel Antonoff’s brother.  His life is just dripping in creativity) was a secret up until the release its first single earlier this year.  Last week the full album dropped and I’ve been listening non-stop.  The album has an 80s feel with atmospheric touches for a full soundscape of danceable beats (Like a River Runs, Rollercoaster, You’re Still A Mystery) and cinematic moments (Take Me Away, feat. Grimes, Wake Me, Who I Want You to Love).  In general, the album makes me feel like this:



Check out the album on Stopify and let us know what you think.  And look out for an appearance by Yoko Ono (yeah, she’s on here).



Numba Two:

As a creative, I love finding out ways I can help support artists.  Enter, DENY Designs.  This Denver based home furnishings companies partners with artists to create statement pieces that add color to the everyday space.  Artists create the images and you can purchase items with their artwork on a variety of pieces, from coasters to throw pillows, duvet covers to jewelry boxes, and more.  Find an artist who gets you?  You can check out their collection to see all the other pieces you can decorate your home with.  I’m enjoying perusing their jewelry boxes made of eco-friendly amber bamboo and loving the designs of artist Catherine Mcdonald, muted photographs that I could definitely see adorning my space.


The Lust List {Summer Bras for the #IBTC}

Come summertime, there are two things you will not see me wearing – a wool turtleneck and, unless I absolutely have to, a bra.  

Why?  Because it is blazing Hip Hop and R&B outside and when I enter a bathroom for my thrice-daily mini-shower (paper towel meet cold water, cold water meet ENTIRE BODY), the feeling of that thick band clinging to my skin is not delicious.  Luckily, baby girl is not super well-endowed and I can get away with it. 

Alas, sometimes bras are necessary and I have to sport one of those binding, man-made contraptions.   When this happens, I opt for thin, barely there bras – no padding, no inserts, sometimes no wire.  Hey, every now and then pushing up the girls to a lovely chin-rest position can be a fun experiment but, more often than not, rolling with how your body naturally looks is a whole lot easier than adding uncomfortable devices to change it.   Thus, if you’re a member of the Itty Bitty Titty Club (#IBTC) like me and are looking for light, summertime undergarment options, then this Lust List is for you.  It’s all little pretty things that will keep you decent when support/coverage is necessary and keep you gorgeous when coverage isn’t (*tehehe*).  Also, lingerie is not typically the most affordable thing in the world so I made sure all of these pieces are budget-friendly (two are even on sale and total steals).   Enjoy!

Summer Bras

Summer Bras by glojocav featuring a lace lingerie

Madewell lingerie bra / Topshop white bra / Free People underwire shelf bra / Free People underwire bra / Hanky Panky lace lingerie

Is It Worth It? Let Me Work It. {Jergen’s Body BB Cream}

image

While the rest of the world has been slathering BB creams on their visages for a few years now, the idea of a BB cream for the body is a more recent trend. A few months ago I heard a buzz on other beauty blogs about Jergen’s new(ish) Body BB Skin Perfecting Cream. It sounded like magic. Give Jergen’s a few days (5 to be exact) and you’d see a increase in hydration, illumination, and firmness of your skin, as well as a more even skin tone. Jergen’s even claimed that it would help to correct skin imperfections, like scarring and nicks. While all this sounded great, what wasn’t so great is that it was sold out everywhere - even online! But, after some sleuthing, my trusty Harlem CVS came through with one tube left on the shelves. 

I’m a big fan of Jergen’s Natural Glow line of products. Their Natural Glow moisturizer with SPF 20 helps me have a little more color during the summer without the worry of looking like a cast member of the Jersey Shore or (even more worrisome) looking like I’m 10 years older than I actually am. But this BB creme business was new to me. So I took it to task to see if it could do what it promised.

During the first use I was a little creeped out by the color of the cream. It’s a nude-pink hue that made me think I was applying some sort of faux-skin to my body via a cream application. I tried not to think about that too much. The formula was thicker, but it absorbed pretty quickly, even after my shower. The first and second day passed without much change. By the third day I was getting compliments about my skin looking brighter and healthier. Could this actually be working?!  I also noticed that my skin tone was evening out on my legs (the trouble zone), and my arms were looking more supple. By day four, I visited my boyfriend in Boston and he commented that my skin looks more luminous - without any prompting at all. I’m was convinced. I accidentally skipped day 5 of my trial run, but my skin was still yearning for the sweet nectar that was the BB cream. 

For someone with super sensitive combo skin, this worked well as a daily moisturizer. It did most of what it promised, though I didn’t see any firming, and I don’t really believe a cream can do that much for most in that area, anyway. It comes in two formulas, one for lighter skin tones and one for medium to darker skin tones. Depending on where you’re purchasing it, Jergen’s BB cream falls in the $10-$13 range, making it a solid drug store buy with some pretty major results. You better believe this is going to be a staple in my skin care routine. BB cream ain’t just for your face anymore. 

Monday Moodboosters {Lundi Edition mais, oui}


Bonjour, mon petit chox! Today is Bastille Day. Time to celebrate all things French. Wine! Cheese! Those adorable French Bulldogs you want so badly!  I have a well documented, ongoing love affair with France - specifically Paris. So, in the spirit of Bastille Day today’s Monday Moodboosters are an all French extravaganza. My fellow francophiles who are upset that they can’t stay home today, drinking vin and drowning their sorrows in an obscene amount of foie gras(or is that just me…?) will hopefully enjoy the links after the jump. 



What’s this little green owl have to do with France? He’s the mascot of Duo Lingo, the super easy app that my boyfriend recently introduced me to to help me practice my French whenever/wherever. Case in point: I was introduced to the app in the backseat of our cab to dinner.

But here’s the best part : it’s free! Duo Lingo also has Spanish, German, Italian, and Portuguese courses and they’re adding more everyday. You complete small tasks with translation, listening, and writing exercises all from your phone or computer. I’ll be putting my duo lingo skills to the test when my French-speaking cousins arrive this week. We’ll see if I’ll be limited to only speaking in the present tense about my love of food (the words I obviously haven’t forgotten, “Yes, I like quiche..”) or if I’ll be able to carry on a full conversation. Or maybe I’ll just have a conversation about quiche. We’ll see. 

 And just in case you’re not sure if your Bastille Day is French enough you can compare notes with The Man Repeller team here: http://www.manrepeller.com/2014/07/were-trying-the-bastille-day-diet.html.

Bisous!

Top photo from my abroad archives, Duo Lingo logo from their website.  

Around the World in 64 Matches {Brazil}


Gooooaaaaaaaaallllllllll! You can score the best recipes here for your World Cup 2014 celebrations. Just search “Around the World in 64 Matches” or visit our Food & Drink section for all recipes. 

Are you watching the Brazil vs. Germany game right now? If not, why NOT? Stream it, turn it on, get it in front of you somehow! Germany is getting goals like there’s no tomorrow! Got it on? Okay. Next question - are you imbibing a beautifully crafted Brazilian cocktail (or some seriously delicious German food)? Oh no? Well then, read ahead because this installment of Around the World in 64 Matches is all about the cachaça.  

Cachaça 



Recently, I had the opportunity to sit down with Whitney Brown-Cross, brand manager for the Brazillian cachaça (ka-cha-sah) brand Leblon to talk all things soccer, celebrating, and of course - caipirinhas. 

First things first, we got to the bottom of what Leblon really was. Originally branded as a ‘Brazilian Rum,’ the liquor is made from distilled sugarcane juice pressed from only the heart of the sugarcane stalk. Thanks to Leblon’s finagling with the US government, all cachaça is now recognized as it’s own specific type of liquor in the US. This isn’t the first time something like this has taken place. Whitney let me know that when tequila was first introduced to the US it was labeled as “Mexican Whiskey.” Leblon is a relatively young company, only founded 8 years ago, but this means it’s a brand with vibrancy and it’s been building a fan base ever since.

Fun fact: Cachaça is third most consumed liquor in the world! Coming in behind Soju (Korea) and Vodka (Russia, and every college campus everywhere). So it’s no surprise that it’s catching on quickly in the US. I’m sure you’ve seen it popping up on menus, in liquor stores, and you’ve probably had a few caipirinhas (kai-pee-reen-has) yourself (the national cocktail of Brazil and the cocktail of choice when it comes to cachaça). 

Being a Brazilian liquor company, with their sugar cane fields and distillery in Brazil, it’s no wonder the brand is pumped for the World Cup. Not only are they excited to be a part of the World Cup 2014 history, Leblon is eager and excited to share the Brazillian lifestyle with us Americans. As one of the only top shelf cachaça bands worldwide, Leblon is hosting events around the city throughout the entire World Cup and they want you to join them. Click here to see a list of all the upcoming Leblon events in New York City. 

The Caipirinha



In case you’re watching from home (crying from home?), or you just want a tasty beverage to help pass the time, I ask you to consider the caipirinha. 

The perfect summer beverage for those who like the twang of citrus while enjoying the flavor clean, robust flavors of the cachaça. You think this is like your mojito you were sippin’ on last weekend? Nope. This is less about the syrupy sweetness of rum, and more of a kick in the pants from the almost-tequlia-like-but-not-quite cachaça.



According to Leblon, the perfect caipirinha is all about balance. Follow the recipe below from their cookbook/lifestyle guide “How to Be Brazilian” and find out that perfect balance may mean a caipirinha in each hand. 



Ingredients 

1 Lime

2 tablespoons of sugar

2 ounces of Leblon Cachaça

Crushed ice

Directions

  1. Cut lime into 8 sections 
  2. Fill a rocks glass with 4 sections of lime, sugar, and muddle. (You can get a free muddler on the Leblon website here!)
  3. Fill glass with ice and top with Leblon. 
  4. Find the nearest beach, large body of water, or rooftop. Wear your best summer duds. Practice purring the word “caiiipirinnnhaaa” in your best Brazilian accent. Sip. Repeat.